Effective Date of Current Policy: June 10, 2022
1. PURPOSE
This Privacy Policy describes our data practices with regard to your Personal Information, including the kinds of information we collect, how we collect, use, disclose, and retain that information, and how you can exercise choice regarding that information. “Personal Information” means any information relating, or reasonably capable of being linked, to you.
This Privacy Policy covers the data practices of JRSK, Inc. and its affiliates British Suit Cases Travel Limited, British Suit Cases Travel Australia Pty Ltd., British Suit Cases Travel ULC, and British Suit Cases BV (collectively, “British Suit Cases,” “we” “our,” or “us”). It applies to Personal Information we collect through our websites, emails, and other online services we control (collectively, the “Services”), our stores (“Stores”), and other locations we control subject to this Privacy Policy. It does not apply to information collected by third parties or information collected in the context of your employment with us.
Your use of the Services is also governed by our Terms and Conditions.
Some regions provide additional rights by law, as described below:
Californi
Colorado, Connecticut, Utah, and Virginia
Nevada
European Economic Area, Switzerland, and United Kingdom
For our contact details, see the Contact Us section below.
2. TYPES OF PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT IT
We collect information about you in a variety of contexts, as described below.
2.1 PERSONAL INFORMATION YOU PROVIDE THROUGH THE SERVICES
When you use the Services, you may be asked to provide Personal Information to us, such as when you register an account, make a purchase, sign-up for our newsletters, participate in a promotion, respond to our surveys, contact support, or apply for a job. The categories of Personal Information we collect include:
Contact identifiers, including your name, email address, mailing address, and phone number.
Characteristics or demographics, including your country.
Commercial or transactions information, including records of products or services you purchased, obtained, or considered.
Account credentials, including your username, password, password hints, and other information for authentication or account access.
Payment information, including your payment instrument number (such as a credit or debit card number), expiration date, and security code as necessary to process your payments. This information is processed by our payment processors.
User-generated content, including content within any messages you send to us (such as feedback, questions, or survey responses) or publicly post on the Services (such as in product reviews or blog comments).
Contact identifiers relating to other consumers, including contact identifiers you provide about your friends when you use our refer-a-friend service. Do not provide us with any information relating to other consumers unless you have their express consent.
Professional, employment, or education-related information, including your employment and work history, transcripts, writing samples, references, and other information necessary to consider you for a job.
Please do not provide any information that we do not request.
2.2 PERSONAL INFORMATION FROM YOUR BROWSER OR DEVICE WHEN YOU USE THE SERVICES
When you use the Services, we and third parties we work with automatically collect Personal Information from your browser or device. The categories of Personal Information we automatically collect include:
Device identifiers, including your device’s IP address and Ad Id.
Device information, including your device’s operating software and browser (e.g., type, version, and configuration), internet service provider, and regional and language settings.
Internet activity, including information about your browsing history and interactions, such as the features you use, pages you visit, content you view, purchases you make or consider, time of day you browse, and referring and exiting pages.
Non-precise location data, such as location derived from an IP address or data that indicates a city or postal code level.
This information is automatically collected through cookies and other tracking technologies incorporated into our Services, as described in the Cookies and Tracking Technologies section below.
2.3 PERSONAL INFORMATION WHEN VISIT OUR STORES
When you visit our Stores, we collect Personal Information, including your contact identifiers, and payment information when you make a purchase. We also deploy security cameras to capture video for security purposes. In some stores, we deploy video cameras with software that allows us to count the number of customers who enter our stores and track their physical movement within our stores. The software does not engage in any facial scanning, make determinations regarding user age, ethnicity, or gender, or otherwise use information with the intent to identify a specific individual.
2.4 PERSONAL INFORMATION FROM OUR BUSINESS RELATIONSHIPS
Through our business relationships with you, we collect information about you such as your contact identifiers. This information is not subject to this Privacy Policy except as required by applicable law.
2.5 PERSONAL INFORMATION FROM OTHER SOURCES
We obtain Personal Information about you from other sources. The categories of other sources from which we collect Personal Information include:
Business partners that offer co-branded services, sell or distribute our products, or engage in joint marketing or promotional activities.
Third party vendors and related parties we work with in connection with receiving analytics, advertising, security, and fraud prevention services.
Social media platforms with which you interact. For example, when you “like,” “follow”, or otherwise engage with our content on social media (such as through our brand page or direct message), we may collect information such as your contact identifiers and any comments you provide. If you publicly reference us on social media (such as by using a hashtag associated with us in a tweet or post), we may use your reference on or in connection with our Services.
Data providers, such as licensors of private and public databases.
Public sources, including where information is in the public domain.
2.6 PERSONAL INFORMATION WE INFER
We infer new Personal Information from other information we collect, including to generate information about your likely preferences or other characteristics.
2.7 SENSITIVE PERSONAL INFORMATION
To the extent any of the categories of Personal Information we collect are sensitive categories of Personal Information under applicable law, we process such information only for the limited purposes permitted by applicable law. We do not sell or use sensitive categories of Personal Information for purposes of targeted advertising or to make inferences.
3. HOW WE USE YOUR PERSONAL INFORMATION
We collect and use Personal Information in accordance with the practices described in this Privacy Policy. Our purposes for collecting and using Personal Information include:
Providing services. We use Personal Information to provide services, including to operate the Services.
Administrative Purposes. We use Personal Information for administrative purposes, including to establish and maintain your account, ensure quality control, process transactions, and address legal requirements.
Personalizing your experience. We use Personal Information to personalize your experience and show you content we believe you will find interesting.
Communications. We use Personal Information to communicate with you about updates, security alerts, changes to policies, and other transactional messages. We also use Personal Information to personalize and deliver marketing communications to you. Communications may be by email, direct mail (“mailers”), and, where you opt-in, text.
Research and Development. We may perform research, including via surveys. We may engage service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the Personal Information collected will be used for research and reporting purposes, to help us learn more about individual needs and the quality of the products and services we provide, and to determine the effectiveness of our Services, and the various types of our communications, advertising campaigns, and/or promotional activities.
Analytics. We use Personal Information to understand trends, usage, and activities, for example through tracking technologies that we incorporate into the Services (such as Google Analytics), and to improve our services and make business and marketing decisions.
Advertising. We work with agencies, ad networks, technology providers, and other third parties to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services. As part of this process, we incorporate tracking technologies into our own Service as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities over time and across non-affiliated services and obtain or infer information about you for purposes of showing you relevant advertising based on your preferences and interests (“targeted advertising”). We also use audience matching services (which is a type of targeted advertising) to reach people (or people similar to people) who have visited our Service or are identified in one or more of our databases (“matched ads”). This is done by us providing a list of hashed email addresses or other identifiers to a third party or incorporating a pixel from a third party into our own Service, and the third party matching common factors between our data and their data. For instance, we incorporate the Facebook pixel on our Service and may disclose your hashed email address to Facebook as part of our use of Facebook Custom Audiences. Similarly we use audience matching services in connection with our mailers.
Security and enforcement. We use Personal Information to prevent, detect, investigate, and address fraud, breach of policies or terms, or threats or harm.
Promotions. When you voluntarily enter a promotion, we use Personal Information as set out in the official rules that govern the promotion as well as for administrative purposes and as required by law. By entering a promotion, you agree to the official rules that govern that promotion, and that, except where prohibited by applicable law, we, the sponsor, and related entities may use your name, voice and/or likeness in advertising or marketing materials.
Recruitment. We use Personal Information to make decisions about recruiting and in anticipation of a contract of employment.
At your direction or with your consent. We use Personal Information for additional purposes where you direct us to use it in a certain way or with notice to you and your consent.
Sometimes we aggregate or de-identify information so it is no longer considered Personal Information. We may use non-Personal Information for any purpose to the extent permitted by applicable law. For details on your choices around use of your information, see the Your Privacy Choices section below.
4. HOW WE DISCLOSE YOUR PERSONAL INFORMATION
We disclose the Personal Information we collect as described in this Privacy Policy. The categories of persons to whom we disclose Personal Information include:
Service providers. Many of the third parties we work with are service providers that collect and process Personal Information on our behalf. Service providers perform services for us such as payment processing, data analytics, marketing and advertising, website hosting, and technical support. To the extent required by law, we contractually prohibit our service providers from processing Personal Information they collect on our behalf for purposes other than performing services for us, although we may permit them to use non-Personal Information for any purpose to the extent permitted by applicable law.
Third party vendors and related parties. Some of the third parties we work with to perform services act as our service providers in some contexts, but in other contexts independently control the purposes and means of processing your Personal Information. For example, we disclose Personal Information to ad networks, technology providers, and other third parties that help provide targeted advertising, but may also use Personal Information for their own purposes. For these third parties, we encourage you to familiarize yourself with and consult their policies and terms of use.
Business partners. We disclose Personal Information to our business partners in connection with offering co-branded services, selling or distributing our products, or engaging in joint marketing or promotional activities.
Affiliates. We disclose Personal Information to our affiliates and related entities, including where they act as our service providers subject to this Privacy Policy or use the information in accordance with their own privacy policies.
The public. The content you post publicly will be available to others. For example, other users of the Service may be able to see your name if you submit a review. We are not responsible for the actions of other users who view and use your posted content. Once you have posted information, you may not be able to edit or delete such information, subject to any rights you have under applicable law.
Recipients for security and enforcement. We will disclose your Personal Information if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requirements and legal process, such as a court order or subpoena; (ii) respond to requests; (iii) protect your, our, or others’ rights, property, or safety; (iv) enforce our policies or contracts; (v) collect amounts owed to us; or (vi) prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity. For example, IP addresses may be disclosed to law enforcement bodies in order that they may identify users in connection with their investigation of the unauthorized activities.
Recipients in a merger, sale, or other asset transfers. If we are involved in a proposed or actual merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, then your Personal Information may be sold or transferred as part of such contemplated transaction as permitted by applicable law.
Recipients at your direction or with your consent. We disclose Personal Information where you direct us to or with notice to you and your consent.
Sometimes we aggregate or de-identify information so it is no longer considered Personal Information. We may disclose non-Personal Information for any purpose to the extent permitted by applicable law. For details on your choices around disclosure of your information, see the Your Privacy Choices section below.
5. THIRD PARTIES
Our Services may contain links to other websites and services controlled by third parties. In addition, we may integrate technologies, including those disclosed in the Cookies and Tracking Technologies section below, controlled by third parties. We do not endorse or make any representations about third party data practices. Except where third parties act as our service providers, they, and not us, control the purposes and means of processing any Personal Information they collect from you, and you should contact them directly to address any concerns you have about their processing. We encourage our users to read the privacy policies of each third party that they interact with.
6. COOKIES AND TRACKING TECHNOLOGIES
We and the third parties we work with use cookies and other tracking technologies in connection with the Services, as described below:
Cookies. Cookies are small text files placed on your browser when you visit a website, open or click on an email, or interact with an advertisement. Our Services use session cookies (which expire when you close your browser) and persistent cookies (which expire at a set expiration date or when you manually delete them). We incorporate both first party cookies (which are cookies served directly by us) and third party cookies (which are cookies served by third parties we work with).
Pixel. A pixel (also known as a web beacon) is a piece of code embedded within a service. There are various types of pixels, including image pixels (which are one-pixel transparent images) and JavaScript pixels (which contain JavaScript code). Pixels are often associated with cookies and are used for similar purposes. When you access a service that contains a pixel, the pixel may permit us or a third party to drop or read cookies on your browser, or collect other information about your browser or device.
We use such tracking technologies for the following purposes:
Strictly Necessary. These tracking technologies are necessary for the operation of our Services, such as making our websites work, identifying irregular website behavior, preventing fraudulent activity and assisting with security, saving searches, and filling out forms.
Performance-Related. These tracking technologies allow us to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use our websites, determine whether you have viewed an item or link, or improve our Services;
Functionality-Related. These tracking technologies allow us to offer you enhanced functionality when accessing or using our Services, such as identifying you when you sign-in to our Services, keeping track of your specified preferences, interests, or past items viewed, or helping us enhance the presentation of content on our Services.
Targeting-Related. These tracking technologies may be set by us or our advertising partners and allow us to engage in advertising to you. They may be used by those third parties to build a profile of your interests and show you relevant adverts on other sites.
For details on your choices around cookies and other tracking technologies, see the Your Privacy Choices section below.
7. YOUR PRIVACY CHOICES
7.1 REGION-SPECIFIC RIGHTS
Some regions provide additional rights by law, as described in our region-specific terms. This subsection details how you may exercise some of those rights to the extent they apply to you.
7.1.1 ACCESS, CORRECTION, AND DELETION
Depending on where you reside, you may have the right to (1) request to know more about and access your Personal Information, including in a portable format, (2) request deletion of your Personal Information, and (3) request correction of inaccurate Personal Information.
To exercise these rights, please submit a request through our webform in the Privacy Center. Residents of the US may alternatively call our toll free number at 844-202-2011. Residents of the European Economic Area, Switzerland, or the United Kingdom may alternatively:
Email us: privacy@British Suit Casestravel.com
Send us a letter: British Suit Cases Travel Limited
11th Floor Whitefriars Lewis Mead
Bristol, England,
United Kingdom, BS1 2NT
Attention: Privacy Counsel
We will process your request in accordance with our obligations under applicable law.
7.1.2 OPTING OUT OF SALES, SHARES, AND TARGETED ADVERTISING
Depending on where you reside, you may have the right to opt out of sales or shares (as those terms are defined by applicable law), or the processing of your Personal Information for targeted advertising purposes. You can do so by following the prompts here or by visiting our website while using a legally-recognized opt out preference signal such as the Global Privacy Control. Please note that when you submit an opt-out through either method we do not know who you are within our systems, and your opt-out will apply only to information collected from tracking technologies on the specific browser from which you opt-out. If you delete or reset your cookies, or use a different browser or device, you will need to reconfigure your settings. For your opt-out to apply to information we have about you in our systems, you will need to provide your email address when you submit a request through our form.